AI and FI and your experience

Callaway designers and a super-computer using artificial Intelligence searched for a face design that would make your playing
experience measurably better.

The result required was more approach shots that fire your joy, and along with that some added distance to bring more flags within reach.

Artificial Intelligence powers the Callaway MAVRIK Irons and potentially your shot making consistency.

What is required now is FITTING INTELLIGENCE.

“The MAVRIK Iron has been designed to make ball striking easier and more consistent and to add distance to the improved accuracy. Let’s make the most of that technology by using our FITTING INTELLIGENCE and putting you in the correct configuration of the shaft, shaft length, lie angle, and grip size.” 

More fitting options are created because there’s the MAVRIK, MAVRIK MAX, and MAVRIK PRO.

If you’re a golfer who would benefit from an easier, higher launch, and a priority of consistently longer iron shots, over other parts of the game, then we should give you a chance to experience the MAVRIK MAX Iron.

For the better iron strikers, the Callaway MAVRIK PRO Irons offer improvements in “controlled distance”. Slightly off from the sweet spot; and the face protects ball speed, launch, and spin.

“The lower your handicap the less room for error, the greater the requirement for precision. We must make sure your configuration of shaft, shaft length, lie angle, and grip size, helps you reach the perfect impact position more often.” 

Artificial Intelligence + Fitting Intelligence
= More enjoyment

“Longer does make a difference to your playing experience. Using a 37?” #7 iron is easier to hit than a longer iron at 38?” and certainly easier to target a flag with. That’s a nice benefit using the MAVRIK Irons.”

Take a step to

Better ball striking and a lot more enjoyment and fulfillment. Come and see us, and let’s combine artificial and fitting intelligence.